Social media, and car dealers

Spent the day at Kings Volvo in Southampton talking to their Marketing Manager. Very interesting that car dealerships are now waking up to the possibilities presented by being able to monitor what's being said by their customers online. In essence, they wouldn't ignore a customer complaining in their showroom so why would they ignore customers complaining about them online.

After all, a customer in a dealership will be heard by a few passers by. A customer who complains on a forum or board can be seen by the whole world!! That soon makes most open their eyes.

But with a few free-to-use tools set up, they'll start to understand their place in the online landscape and start communicating with their customers in a language that their customers want to use - every one's a winner.