Another good reason to buy a Volvo XC90

At a time when large 4x4 aren't topping the sales charts, it's good to see that nice Mr. Clarkson still understands and appreciates the reasons why so many buyers actually need one. In last weekend's Sunday Times InGear section, he was appraising the new Audi Q7 and commented, "I am no fan of the Audi Q7. It is bread-bin ugly and despite its enormous size it’s so small inside that you are faced with a simple choice. Leave the dogs at home. Or the kids. Unlike a Volvo XC90, it cannot do both."

Clearly my colleagues from Audi may not be so pleased by his comments. Never mind, eh.

http://www.timesonline.co.uk/tol/driving/jeremy_clarkson/article6342920.ece?token=null&offset=12&page=2

To see his full review of the XC90 from January, click here - http://www.timesonline.co.uk/tol/driving/jeremy_clarkson/article5531208.ece

Social media, and car dealers

Spent the day at Kings Volvo in Southampton talking to their Marketing Manager. Very interesting that car dealerships are now waking up to the possibilities presented by being able to monitor what's being said by their customers online. In essence, they wouldn't ignore a customer complaining in their showroom so why would they ignore customers complaining about them online.

After all, a customer in a dealership will be heard by a few passers by. A customer who complains on a forum or board can be seen by the whole world!! That soon makes most open their eyes.

But with a few free-to-use tools set up, they'll start to understand their place in the online landscape and start communicating with their customers in a language that their customers want to use - every one's a winner.