Have your say on the Congestion Charge.

If you've been following Volvo's Congestion Charge campaign, you'll know that we've been lobbying The Mayor of London, Boris Johnson, to review the charging model of the London Congestion Charge. Put simply, if you drive a hybrid-powered car into London, irrespective of its emissions, it's free of charge. However, if you drive an equivilent-emitting conventional internal combustion engined car into the the capital, it'll cost the driver £8.00. And we think that that pricing model is outdated and simply unfair.

What Car? have been supporters of the cause since the outset and now they've given you the chance to register your thoughts on what the charge should be by hosting a poll on their home page. Have your say - http://www.whatcar.com/

What Car? Green Car of the Year - the movie

Even though the fun and frivolity of Monday night has now subsided, the serious message behind Volvo's success is only just starting to be amplified, with colleagues all around the world starting to talk to their customers about this significant award.

And if you didn't have the benefit of being at the award ceremony to see the Mayor of London handover the award, and hear the thoughts of the recipients as well as the Editor of What Car? Steve Fowler, follow the link to our new YouTube channel to watch and listen.

Enjoy!

http://tinyurl.com/nvfeql

Volvo S40 DRIVe awarded What Car? Green Car of the Year

In my recent blog post http://torquetalking.blogspot.com/2009/06/volvo-car-uk-takes-first-social-media.html I eluded to some big news for the Volvo brand happening last night. Well, those avid web watchers will now know that last night, at an event hosted by the What Car? editorial team and The Mayor of London, Boris Johnson, the Volvo S40 DRIVe was awarded their coverted Green Car of the Year title.

Sorry not to have brought you the news at 20:00 last night as promised but I was out celebrating.

But I'm also really pleased that we've also taken our first steps into the Social Media world in the process. When such a fantastic opportunity presents itself, you make the most of it. So we've got both a traditional PR campaign and Social Media campaign now running and in a few days, we'll compare and contrast the results to see how the coverage has come in.

They're under starters orders, and they're off......