Volvo S40 DRIVe awarded What Car? Green Car of the Year

In my recent blog post http://torquetalking.blogspot.com/2009/06/volvo-car-uk-takes-first-social-media.html I eluded to some big news for the Volvo brand happening last night. Well, those avid web watchers will now know that last night, at an event hosted by the What Car? editorial team and The Mayor of London, Boris Johnson, the Volvo S40 DRIVe was awarded their coverted Green Car of the Year title.

Sorry not to have brought you the news at 20:00 last night as promised but I was out celebrating.

But I'm also really pleased that we've also taken our first steps into the Social Media world in the process. When such a fantastic opportunity presents itself, you make the most of it. So we've got both a traditional PR campaign and Social Media campaign now running and in a few days, we'll compare and contrast the results to see how the coverage has come in.

They're under starters orders, and they're off......