Wednesday, July 15, 2009

50 years of safety innovation

Sitting on a train on the way to London. Not a normal commute this one though.

Today is Volvo's opportunity to present our safety credentials and heritage to a select number of key infleuncers. This morning will be spent in the Houses of Parliament presenting to a group of MPs, Ministers and Lords on the importance of a number of Volvo's safety innovations including one that has saved over one million lives. More details to follow on 13 August - the 50th birthday of the innovation.

The evening will be spent with some of the most influential motoring journalists on the same mission, but in very different surroundings - the top floor of The Gherkin - one of the best views of the capital.

But, bearing in mind our current Congestion Charge campaign, it'll also be really interesting to count the number of hybrid cars on the roads that are exempt from the charge compared the rapidly increasing number of other low emission cars, such as Volvo's DRIVe models, whose drivers currently have to cough up £8.00 for the priviledge.

So, Volvo cares about safety and the environment - just like it's always been.

1 comment:

  1. Looking forward to it, Duncan. Keen to hear more about Volvo's plans for the future... 50 years after the debut safety belt.

    See you tonight!



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