Showing posts with label DRIVe. Show all posts
Showing posts with label DRIVe. Show all posts

Tuesday, November 3, 2009

Marlow to Milan, on one tank of fuel

So exactly how far can you travel on one tank of fuel? This was the question posed a couple of months ago when first thinking about how to launch Volvo's new DRIVe range of environmental large cars. A large car with a small 1.6-litre diesel engine. That won't work, surely!

Well, the UK's first motoring writers to try the car seem to have decided that it's not actually an oxymoron after all. Settling off from Marlow at 9:00am yesterday morning, the six cars were driven in an economical yet spirited way across France, arriving at the overnight stop in Metz in fine form.

The challenge of seeing if the car could actually make it to Milan seemed to have griped them. Once they realised that it would probably do it, the secondary challenge of how many miles could remain on the range by the time they reached Milan took over. Cloak and Dagger prevailed, with questions of who had what range remaining dominating conversation.

As I write, the first car is approximately 60 miles from Milan and after about 740 miles, is still showing 160 miles remaining, indicating a possible 900 mile range. In a car the size of a Volvo S80, that'd have been unthinkable only a few years ago.

We'll be making a video of the journey with two well-known comedians so call back soon to follow their exploits.

Wednesday, July 15, 2009

50 years of safety innovation

Sitting on a train on the way to London. Not a normal commute this one though.

Today is Volvo's opportunity to present our safety credentials and heritage to a select number of key infleuncers. This morning will be spent in the Houses of Parliament presenting to a group of MPs, Ministers and Lords on the importance of a number of Volvo's safety innovations including one that has saved over one million lives. More details to follow on 13 August - the 50th birthday of the innovation.

The evening will be spent with some of the most influential motoring journalists on the same mission, but in very different surroundings - the top floor of The Gherkin - one of the best views of the capital.

But, bearing in mind our current Congestion Charge campaign, it'll also be really interesting to count the number of hybrid cars on the roads that are exempt from the charge compared the rapidly increasing number of other low emission cars, such as Volvo's DRIVe models, whose drivers currently have to cough up £8.00 for the priviledge.

So, Volvo cares about safety and the environment - just like it's always been.

Monday, June 29, 2009

Reporting from Sweden

Currently in Sweden at the Volvo DRIVe launch. Journalists are driving C30, S40 and V50 cars with new Start / Stop technology, XC60 and XC70 DRIVe with the 2.4d engine and 2WD as well as the V70 DRIVe with the 1.6D engine.

And this is the car that most came to drive. Could such a large car really drive well with a small engine. Yes appears to be the answer. Eight of the UK's best motoring journalists seem convinced, but needed to drive the car to convince themselves.

Few cars nowadays are sold before they are launched. Some customers will buy some cars after they get announced because they know what it'll deliver. And some cars need to be driven before orders are placed. I believe that the V70 DRIVe falls into this category. But once they drive it, it all makes sense. So, a large car can be frugal, emit less than 130g/km and drive well. This could be the future of many people's motoring.
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