The campaign ball's rolling

Well, we're 24 hours in and I didn't really know what to expect, but we certainly seem to have struck a chord with the public and media mood. Checking out Google this morning under the search 'Volvo cars' and reference to the campaign was the 4th highest ranking story. Searching 'Congestion charge' delivered a similiar result.

The dynamics that sit behind a Google search are still a mystery to me but what I do know is that a result like that doesn't happen by accident. Lots of influential people are talking and writing about it, and reading it.

And the snowball should just keep rolling. Articles like this - http://www.carsuk.net/volvo-gunning-for-boris-over-london-congestion-charge/ - show me that we weren't the first to think about this, just the first to do something about it.

So if you haven't already, sign up at http://www.facebook.com/pages/Emissions-Equality/119945287541 or http://twitter.com/eequality or www.volvo.co.uk and show your support for righting the wrong and achieving Emission Equality.